To increase social interaction by implementing social integration into GloriasLatinCuisine.com
Magic Logix built a brand new responsive web site for Gloria’s that featured vivid design and social integration on every page. A media page was created where user photos across all social channels auto-populated and a live scrolling Twitter feed ran across the bottom of the page with all fan interaction. Location pages featured Foursquare integration and individual Facebook location pages were created. In addition to this, a new persona would have to be adopted across all social networks.
Magic Logix established a more personal tone of voice, developed a location-specific strategy and created a community of restaurant patrons that highlights fans as brand ambassadors. As a result, Facebook fans on the main Gloria's page increased from 4,391 to 14,352. Replies to tweets increased by 200% and Twitter reach increased by more than 60,000 people per month. The media page resulted in more pictures using Gloria’s branded hashtags and Foursquare checkins were up over 45%.
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